I finally made it to the second, full assignment, which is to “[create] a range of cards for sentiments or events that are worth of a greeting card, but are currently not catered for by card manufacturers”.
The following post will go through the points I will need to address while working through this brief.
The first thing I need to do is analyze the brief.
- key words – sentiments, events, worthy, not catered for, obscure, commiserating, celebrating, other landmarks, might want to share are the key words for me from the brief
- research and develop ideas – my primary research was to come up with a brainstorming of ideas of things to commemorate I felt fit the brief (focusing on the words obscure, not catered for). I came up with a relatively long list, as can be seen in the left image. My secondary research was to create another mood board on Pinterest as this was the easiest way to gather a lot of images in one place without taking up all the storage space on my WordPress blog. In my mood board, I searched for cards that I thought had a clever design, were original (to me), or obscure. I wanted to get an idea of what other people were doing and if the themes related in any way to what I had in mind. Luckily I feel like I came up with a lot of ideas that I haven’t seen elsewhere, which gives me a lot of room to play around with design ideas.
- visualize ideas – since I already utilized a mood board in my previous step in my secondary research, I started on this step to take the ideas I felt were good (and belonged together somewhat, so I could imagine the cards were being sold together in a set) and create thumbnail images:
Of the three series I sketched thumbnails for, I decided to go with the “Sorry I killed your pets!” one and began with an initial sketch of the goldfish card (just the inside, as that’s the only place I want an illustration):I then brought the sketch into Photoshop and began playing with the color scheme. My first instinct was to render it like I would a comic, but I definitely felt and noticed this would be way too much for a greeting card.
My next idea was to render it using only a very limited color palette (1 or 2 colors, maximum).